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Online deals are a rage in today's world. People today are too busy and tried to visit the market and what if you have the whole shopping plaza at your screen? Sounds like a pleasurable idea don't it? That is the reason why most shopping plaza and malls are going online and opening deal stores. This way one can not only know what to buy but can also know what is new in the market and what are the prices. Local daily deals are being made online all over the world. Online deals are essentially a new concept in the online world- it traces its root back to 2008 when a 29 year old Andrew Mason had this genius idea to mix discount coupons coupled with the power of social networking sites like Facebook and Orkut. He called this online platform "Groupon". As it always happens "Groupon" became the largest growing company in the world. Now keeping the basic design same may companies have come up with their own model of online deals. Companies like Flipkart and Snapdeal came up to make our online daily deals more attractive. Every day one can see new deals in their email ids about how cheap a pair of sunglasses or a pair of pants is selling in their websites.

Right now there are almost 400 companies giving competition to "Groupon", each with their own twists of deals. Armed with the "Discount" weapon these companies are ready to attract more and more people in its site. There are many companies, which only deal with online daily deals like www.livingsocial.com, www.giltcity.com and many more. Recently Facebook also opened its daily deals site named Facebook Deals. Now the most valuable part of this Online Daily Deals is how it works and is it extremely beneficial to normal people?

Firstly these companies aim to target as much audience as possible by spreading their Deal stories all over the net and by various search engines. For the first time dealers the company reduces the price of the item and tries not to make much profit out of the item, so that more and more people get interested in the site. Now a question will arise that how will the company make a profit? After all it is a company and has to make a profit; the profit comes from the further deals the customer will make in the future i.e. the company will make a profit in the long run. Now this is not as easy as it looks, because many customers sign in different companies and make an account and thus the same person is a first time buyer in multiple companies thus it adds to his profit and the company's losses. Many times the company suffers terrible loses in the first timer deals. But given the fact that thousands and thousands of deals are made every day the company does manage to make some profits every day thus helping themselves and the normal masses. In this short span of years online daily deal companies have risen up a terrific deal and given the fact that there are options like cash on delivery and 30 day return policy it have grabbed people's attention like nothing else. So in a nutshell, one must be a little aware of the products that he/she is intending to buy and can then buy the product.




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